I'm not an overly sensitive person.
I don't like spiders but they don't creep me out either. Poo and vomit behold no terror for me - two much younger siblings and work in a country pub will fix that. Public speaking is no drama and I don't fear flying.
I can even buy tampons and pads.
I never quite got the stigma of tampon purchasing but I appreciate that marketers want to make consumers comfortable with their product and concentrate on the benefits of their brand of tampon rather than the features.
Thus ads show us women frolicking at the beach in bikinis so small they would display the results of your last Brazilian wax.
One advertisement has taken the women power motif to new realms and apparently using their brand will enable you to cartwheel off a 5 story balcony onto a bendy tree before dropping into the backseat of a convertible to head off for gal pal lunch, Sex in the City style. Hola!
However a new ad has crop up and this one does concern me. It's a standard 'girls talking about freedom and fun and girl power and laughing and have a total ball being girls together' ad but with a curious logo.
I couldn't find the ad on youtube or the internets so I had to pull a screen shot off the marketing company's site to show you.
What is wrong with that picture?
I always thought advertising was meant to conjure up mental images of the consumer receiving benefits from using a product and not images from a horror movie.
I'm not even talking about the pig's blood prom night massacre but the first major scene which takes place in the girls locker room.
INT. BATES HIGH SCHOOL LOCKER AND SHOWER ROOM
Girls are hollering and cavorting around the locker room, some
completely dressed, some partially dressed, and some completely naked.
There is only one girl left in the shower, and that is Carrie. She
takes the soap and gently rubs it against her face, her breasts, and
her stomach. She props up her leg and washes it. She brings her hand
down and brings it up. She does this again. And again. She pushes her
hand down again and drops the soap. Blood begins to flow down her leg
as she experiences her first menstrual period. She sees it and begins
to panic. She rushes out to the girls and clutches at their clothes.
The girls push her away, disgusted.
Carrie: Help me! Help me! Help me! Aaaaaahhhhh!!!!! Help me! Help me!
Chris: Have a Tampax, Carrie.
She throws a tampon at Carrie.
Carrie: Help me!
Sue Snell: Hey, Carrie! Plug it up! Plug it up! Plug it up!
The girls begin to take up this new idea. They continue to yell at
her and throw tampons and sanitary napkins. SUE SNELL, another young
girl, takes the cover off the sanitary napkin dispenser and throws them
at her.
The girls begin chanting as they throw.
Girls: Plug it up! Plug it up! Plug it up! Plug it up! Plug it up!
Plug it up! Plug it up! Plug it up! Plug it up! Plug it up! Plug it up!
Plug it up! Plug it up!
Maybe there is a reverse psychology post modernism marketing ploy here that I'm not hip to.